EY are hiring Experienced candidates for BUSINESS ANALYST. The details of the job, requirements and other information given below:
EY IS HIRING : BUSINESS ANALYST
- Qualification : Any Bachelor’s Degree or master’s Degree
- 1-3 Years of experience candidates can apply
- Expertise across prominent marketing analytics tools such as Adobe Analytics / Google Analytics, Marketo, Target, Search Console, Sprinklr etc
- Strong proficiency with analytics software and data visualization tools (e.g., Tableau, Power BI).
- Proficiency in Visual Studio and strong skills in SQL or PL/SQL for database development.
- Solid working knowledge of relational database development.
- Strong analytical, problem-solving, and leadership skills.
- Location: Kochi
Don’t miss out, CLICK HERE (to apply before the link expires)
Interview Questions and Sample Answers – EY Business Analyst Role
1. Tell me about yourself.
My name is [Your Name], and I have [X] years of experience working as a Business Analyst with a focus on data analysis, reporting, and strategic decision-making. I am skilled in using various analytics tools like Adobe Analytics, Google Analytics, and Tableau for data visualization. I have worked closely with stakeholders to understand their needs, gather requirements, and deliver actionable insights that drive business performance. I also have a solid understanding of SQL and experience working with APIs, which allows me to integrate data from multiple sources effectively. I am eager to apply my skills at EY and contribute to building data-driven solutions.
2. What experience do you have with data analytics tools like Adobe Analytics or Google Analytics?
In my previous role, I extensively used both Adobe Analytics and Google Analytics to track website traffic, customer behavior, and digital campaign performance. I set up custom reports and dashboards to analyze user engagement and conversion metrics, helping the marketing team optimize their campaigns. Additionally, I utilized these tools to identify trends, segment audiences, and provide actionable insights that supported business decisions. My ability to dive deep into these analytics tools allows me to understand data from multiple perspectives and draw meaningful conclusions.
3. How do you approach gathering requirements from stakeholders?
When gathering requirements, I first ensure I understand the business goals of the stakeholders. I schedule meetings to discuss their objectives, pain points, and what they hope to achieve with the project. I use techniques like interviews, workshops, and questionnaires to gather detailed information. Afterward, I work to translate their needs into technical requirements that can be implemented by the development or marketing teams. Throughout the process, I maintain clear communication with the stakeholders to ensure alignment on expectations, scope, and timelines.
4. Can you describe a project where you managed data analysis and reporting? How did you ensure its success?
In my previous position, I was responsible for managing a project aimed at improving customer acquisition through digital channels. My role involved analyzing data from multiple sources such as Google Ads, social media platforms, and the company website. I built custom reports using Tableau and Power BI to track key metrics like click-through rates, customer engagement, and conversions. By regularly presenting these insights to the marketing team, I was able to highlight areas for improvement and suggest actionable strategies. The project was successful, leading to a [X]% increase in customer acquisitions.
5. How do you collaborate with cross-functional teams to ensure successful project outcomes?
Collaboration is key in any project, and I ensure that I communicate regularly with cross-functional teams. I take time to understand their goals and how they align with the overall business objectives. For example, when working with the marketing team, I ensure that data insights I provide are aligned with their campaign goals, and I collaborate with IT to ensure the systems integrate smoothly. Regular check-ins, shared project management tools, and clear documentation help keep everyone aligned and informed throughout the project lifecycle.
6. What is your experience with APIs, and how do you integrate data from different sources?
I have hands-on experience working with both SOAP and REST APIs for data integration. In my previous role, I used APIs to connect external data sources like Google Ads and social media platforms to our internal databases. I ensured that the data was clean, properly formatted, and updated in real-time. By doing this, I was able to provide stakeholders with accurate, timely data that they could use to make informed decisions. My strong understanding of SQL also helps me query and manipulate data from multiple sources effectively.
7. How do you stay updated with the latest trends in business analytics and data tools?
I am passionate about continuous learning, so I regularly attend webinars, online courses, and conferences related to data analytics and business intelligence. I also follow industry blogs, such as those from Tableau, Google Analytics, and Adobe Analytics, to stay informed about new features, best practices, and emerging trends like GenAI and Power Automate. Additionally, I actively participate in online communities and forums where professionals share insights and solve challenges related to analytics tools and business intelligence.
8. How do you ensure data compliance and manage risks in your projects?
I am always aware of legal and regulatory requirements when working with data. I ensure that the data is handled securely and in compliance with standards like GDPR and CCPA. During my previous projects, I worked closely with the legal and compliance teams to establish guidelines for data storage, access, and reporting. I also ensure that any data integration processes adhere to these standards, and I make sure to monitor for any risks related to data privacy or misuse. Regular audits and checks help mitigate any compliance issues.
9. How do you prioritize your tasks and manage multiple projects simultaneously?
To manage multiple projects, I use project management tools like JIRA or Trello to keep track of deadlines, deliverables, and progress. I prioritize tasks based on their impact on business outcomes and communicate regularly with stakeholders to ensure we are aligned on what needs to be prioritized. I break down larger tasks into smaller, manageable chunks and focus on one project at a time while ensuring that the other projects stay on track. This approach helps me stay organized and meet deadlines without compromising quality.
10. Why do you want to work at EY, and what excites you about this role?
EY is a global leader in building trust and providing innovative solutions, and I am excited about the opportunity to contribute to such a dynamic and inclusive organization. The Business Analyst role aligns perfectly with my skills in data analytics, reporting, and stakeholder management. I am particularly excited about working in a role where I can use my technical skills to drive strategic business decisions and enhance business performance. The opportunity to work on global projects with diverse teams and develop my career further at EY is something I truly value.
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